About Us
Culture moves people more reliably than almost anything else on earth. It shapes identity, builds communities, creates aspiration, and concentrates enormous value in objects, moments, and experiences that last for generations.
What it has rarely done is direct that value anywhere specific.
IMAZ was founded to change that. Built at the intersection of art, fútbol, and global culture by someone who spent years inside both worlds — the galleries of New York and the fútbol clubs of Ecuador — the foundation was created around a single organizing question: what happens when the value that accumulates around cultural objects is directed, with full transparency and precision, toward the communities that need it most?
Not as an afterthought. Not as a percentage. As the point.
IMAZ develops exhibitions, collectible objects, and cultural collaborations that generate specific, traceable human outcomes. Every chapter names its impact before a single work is made. Every collector sees exactly what their participation built. Every outcome is documented and public.
This is not a new kind of charity.
It is a new kind of culture.
Culture should have consequences.
For too long, philanthropy has asked people to trust without seeing. To give without knowing. To believe that somewhere, somehow, something changed — without proof, without connection, without consequence they could hold in their hands.
A new generation is done with that model.
IMAZ exists at the place where culture becomes infrastructure. Where an artist's vision and a family's future are not separate stories — they are the same act. We commission artists. We identify need. We trace the path from object to outcome, completely and publicly, so that every collector knows exactly what their participation built, where it stands, and whose life it changed.
Not symbolic giving. Not awareness. Consequence.
We believe the most powerful cultural objects leave something behind — not just in the room where they hang, but in the world beyond it. A house. A foundation. A door that opens onto a different future. IMAZ is the platform that makes that connection visible, repeatable, and real.
This is what culture can do.
This is what it should have been doing all along.
IMAZ operates as a multi-chapter platform. Each chapter activates a different cultural language — fútbol, music, food, fashion, craft — to fund a specific, traceable human outcome. 001 is the first. Future chapters will move through other worlds, other communities, other objects with the same potential to carry consequence.
The mechanics are deliberate. Before a single work is made, the outcome is named. Before a single work is sold, the path from object to consequence is mapped completely. We commission artists at institutional standard. We identify need with precision. We make the connection between collector and community visible, public, and permanent — so that what gets built in the world is as documented as what gets built in the studio.
Every collector receives full records of what their participation built, where it stands, and who it reached.
Not a thank you note. Evidence.
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Founder
Sami Deller is an entrepreneur, investor, and founder whose work sits at the intersection of culture, opportunity, and consequence. Born and raised in Ecuador and based in New York City, she grew up between fútbol and art — two worlds that ultimately became one question: what if the things that move us culturally could also build something in the world?
Curator
Javier Martin is a Spanish multidisciplinary artist and founder of 404 Art Collection. His practice operates across the boundaries of art, culture, and institution — bringing a rigorous, cross-disciplinary perspective to IMAZ that positions the exhibition at the highest level of contemporary curatorial practice.